Hand Crafted. On Purpose.

About Us


Jason Gollan - Chef  |  Owner


Jason first worked in the hospitality industry in 1990, washing dishes & then training as a baker & cook at a family-run restaurant in Boulder. He worked his way through his undergraduate degree at the University of Colorado, including two years as a Production Manager at the flagship bakery for Wild Oats Market, producing bread & pastries for retail stores throughout Colorado & New Mexico.

Jason's experience also includes professional training at the San Francisco Baking Institute, as well as stints as a bread baker at Noe Valley Bakery, & a pastry baker at the commissary bakery for Whole Foods in Boston. He also worked for ten years in fine dining kitchens in Boulder, Boston, & the San Francisco Bay Area.

In 2002, Jason & his wife created Crescent Bakery in Frankfort. They successfully owned & operated that business for five years, creating a full café menu, & a comprehensive operations manual. After selling Crescent, Jason earned a Masters in Foodservice Management degree from The School of Hospitality Business at Michigan State, studying entrepreneurship & ethics.

He lives in downtown Traverse City with his wife & their two children, & he can often be found at Centre Ice Arena playing, coaching, or officiating ice hockey.


Diana Durren - General Manager


Since earning her undergraduate degree from The School of Hospitality Business at Michigan State, Diana has spent her time managing large & diverse retail foodservice teams, driving annual revenues in excess of $7MM. Her work at venues as diverse as Munson Medical Center, Ford Field, the Lincoln Park Zoo, Northwestern University, & the 2008 Beijing Summer Olympics, has included concept creation & launch, team recruitment, training, & mentoring, purchasing, cost control & inventory management, as well as various HR & Marketing functions.

Diana and her husband live in downtown Traverse City with their daughters.